About us

Our story

Our story

We initially developed Baby Fresh for our own kids. Then we realized that many parents were looking for products that they could feel 100% confident for their own children. That led us to the creation of Joona Baby. Joona Baby is more than just a brand. It’s our strong commitment towards developing the highest quality ands safest products for our little ones. For that reason, Baby Fresh and other Joona Baby products are made with greatest care and high standards from Korea." Julian And Giang - Founders of Hana Labs.

Value and purpose